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Journey of Why: How Our WHYs are Intertwined


By Kori Manus, Director of Operations
Published August 22, 2012
 

Kori Manus dicsusses how the why of Gerber, LLC is intertwined with the why of our first-generation entrepreneur clientsIn 2009, Randall Gerber, founder and principal of Gerber, LLC, gave each of us a copy of Simon Sinek’s Start with Why. He had just read it himself and wanted his team to do so as well, believing that it would resonate as deeply with each of us as it had with him. Needless to say, it worked.

A large part of my position here at Gerber lies in the client experience—what we are doing operationally to ensure the best possible experience for our current and prospective clients. By identifying not only each of our personal WHYs but also the WHY of the company, we were able to adjust our processes to better provide first-generation entrepreneurs with more than financial advice.

Around this WHY, we refocused our efforts so we could better serve our clients in three very critical ways: to define and launch their ideas and aspirations; to provide guidance for integrating and achieving their life, business, and financial goals; and to inspire them to pay their success forward through philanthropic endeavors. In essence, our WHY lies in helping our clients find theirs.

We invited you, our friends and clients, to join us on this journey of WHY because it is just as much your journey as it is ours. You’re not standing idly by as we pursue our WHY: you’re right there in the middle of it (and you didn’t even know it did you?). We’re inspired by your dedication to improving the world around you as well as your constant work to achieve your goals—you know, the things your WHY inspires you to do. And that’s why we’re making continued efforts to improve ourselves.

Please continue on this journey of WHY with us by reading our blogs. If you would like to be notified when new blogs are posted, follow us on Twitteror join our email list. Next up, you’ll hear from Jocelyn Sperkoabout how we brought our WHY to life through the redesign of our brand.

ARTICLE HIGHLIGHTS:
Recommended Reading: Start With Why, Simon Sinek (Buy here)
Next on the Journey of WHY: Bringing our Why to Life
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Gerber, LLC is a wealth management firm located in Columbus, Ohio that works with first generation entrepreneurs.

Links are being provided for information purposed only. Raymond James is not affiliated with and does not endorse, authorize, or sponsor any of the listed websites or their respective sponsors. Raymond James is not responsible for the content of any website or the collection or use of information regarding any website’s user and/or members.

The information has been obtained from sources considered to be reliable, but we do not guarantee that the foregoing material is accurate or complete. Any opinions are those ofKori Manus and not necessarily those of RJFS or Raymond James.



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  • Journey of Why: How Our WHYs are Intertwined
  • Gerber's Got History: The History of our New Office
  • Journey of Why: It Starts with WHY
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