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When Should I Hire A Chief People Officer?

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Competition for A+ players is fierce. Engaged employees are often more productive, less likely to leave, and more driven to contribute to a company's goals.

If you're looking for someone to focus on human capital, your company may be ready to hire a Chief People Officer.

WHAT IS A CHEF PEOPLE OFFICER?

A Chief People Officer, or CPO, is a leadership role that has an all-encompassing view of the people's needs within the organization.

They are a member of the company's executive leadership team and oversee every aspect of the employee experience, from onboarding new hires to attractive and developing talent to building and retaining a good group of professionals.

While there are many similarities between an HR Manager and a Chief People Officer, there are also some significant differences:

  • A CPO is responsible for the entire people relationship, while HR usually handles, benefits, payroll, and compliance
  • A CPO focuses directly on people, culture, and workplace strategies, and HR centers on policies and processes 

WHAT ARE THE RESPONSIBILITIES OF A CPO?

At times, the description of the CPO can seem vague. That's intentional. Every organization is different, so the work done by each CPO vary.

The duties of a CPO may include:

  • Optimizing people-centered activities (Hiring, training, professional development, and performance management
  • Developing a well-defined company culture
  • Providing an exciting, candidate-driven recruiting experience
  • Coordinating HR departments to ensure they're working together seamlessly
  • Maximizing employee potential and shaping company values
  • Getting the desirable ROI from your people 

WHEN IS IT TIME TO HIRE A CPO?

Following two years of a global pandemic, employee satisfaction has never been more critical than it is right now. Companies are putting more focus on their culture, and that's why there's never been a better time to bring on a CPO.

Many smaller companies (under 100 people) start off without a CPO, which works for a while. However, as your company grows, other issues start to arise. Company culture can take on a life of its own, and it needs a designated person to handle it.

HOW DOES A CPO BENEFIT THE COMPANY?

A business is nothing without its people. Studies have shown that employee emotions affect productivity, and a CPO focuses on people and social-emotional competencies. CPOs are proactive rather than reactive and help attract and retain talented employees.

A CPO knows what the employees want, what the employers want, and how to meet in the middle. 

Gerber, LLC (“Gerber”) is a registered investment advisor. Advisory services are only offered to clients or prospective clients where Gerber and its representatives are properly licensed or exempt from licensure.