The Gerber Blog
Welcome to the Gerber blog! Here we share industry insights, tips for the first-generation entrepreneur, and an exclusive look behind the scenes of our own team and operations.
Sort by Category:
Ask Gerber: Do I Need To Hire A CFO?
Building your C-Suite may seem like a monumental task to set for another day; when the business is bigger, when we close a few more clients, when we expand to our next space. However, hiring that CFO is a task you should tackle sooner versus later. Let us explain. HIRING A CFO FREES UP MENTAL ENERGY FOR […]
Ask Gerber : Do I Need A CEO?
At this stage in business ($5M-$20M annual sales), there is no such thing as a Chief Executive Officer (CEO). For small businesses this seat rolls up into the shareholder/founder/entrepreneur because you still need to figure out the kinks of business growth. As a small business you (as the entrepreneur) still have some learning to do. Your path […]
The Happiness Factor & Why It Matters To Every Entrepreneur
We don’t need to tell you that the life of an entrepreneur is nothing short of a busy one. With a busy schedule, the idea of self-care often gets pushed to the backburner. But in the grand scheme of it all, would you really want your personal happiness to be an afterthought? WHAT IS A […]
When Should I Hire A COO?
A Chief Operations Officer, or COO, can be a vital part of any business. This executive oversees the daily operations of the organization and is the second-in-command to the CEO. While the exact role of a COO can vary from company to company, one thing is clear: hiring a COO can greatly improve how your […]
Ask Gerber: Do I Need To Hire A CMO?
There’s a common misconception in the professional world that marketing is synonymous with “social media”. Though social media is a marketing tool, it is not the sole function of your marketing department! Marketing promotes your brand and generates business through creating and communicating brand value to your audiences. What does this mean for you as […]
Ask Gerber: Do I Need To Hire A COO?
Every business has some type of process within their business operations – whether it’s written and documented or not. The real test is uncovering if those processes are efficient. That’s where a Chief Operations Officer (COO) comes in. The COO is coming in to bring efficiency and effectiveness to the organization by organizing and refining […]
When Should I Hire A Chief People Officer?
Competition for A+ players is fierce. Engaged employees are often more productive, less likely to leave, and more driven to contribute to a company's goals. If you're looking for someone to focus on human capital, your company may be ready to hire a Chief People Officer. WHAT IS A CHEF PEOPLE OFFICER? A Chief People […]
Why Your Business Needs Innovation
Innovation is crucial to a business's survival, and it's even more important in times of crisis. History proves this to be true. During the 2009 financial crisis, organizations that maintained their focus on innovation outperformed the market average by more than 30%, and continued to grow over the next three to five years. Necessity is […]
A New Way To Set Goals In 2023
Business planning for 2023 is more complicated now than ever because of the amount of change and volatility in the world. Uncertainty and instability have emerged int he following areas: LABOR FORCE The labor force is once again changing as those that chose to resign/not work during the pandemic have depleted their cash and are […]
The Pros And Cons Of Outsourcing Your Finance And Accounting Service
We preach about the importance of the cash flow forecast. It really is the best way to grow your business profitability, help with strategy and reduce your stress. If you don't have one, you need to get one. And who should be responsible for overseeing it? It depends on the size of your business. Yes, […]
The Leadership Evolution Of Your Business
The leadership evolution of small business is a double-edged sword. It's super important, but it's also hard to develop. Small businesses that are well run can go a long way with a very small leadership team. As your business continues to grow and leadership positions emerge, you will need to begin thinking about who has […]
How To Get The Most Out Of Your Advisory Board
When it comes to advisory boards, most entrepreneurs make the same mistake: they treat their advisory board like a business development board. An advisory board provides non-binding, strategic advice to the management of a business. The operative word here is strategic. The people you choose for your advisory board should help you grow the company, make […]
How To Use The 8 P's Of Marketing To Grow Your Business
Good marketing is essential to the success of your business. You can't blast your message out there and expect people to buy. And you can't have the "if we build it, they will come" mindset either. You have to be more strategic, which is why we advise our clients to follow the 8 P's of […]
Scaling A Business - Are You Ready?
The answer is: You'd better be. As we struggle to navigate through the COVID-19 crisis, we are dealing with a new world reality. Knowing if you are ready to scale is more important now than ever. Technology is being utilized more as people are working remotely, afraid of being in an office together. Technology can […]
Growth With Purpose: Succession Planning
Most entrepreneurs think of succession planning in an extreme, dramatic fashion - such as death, disability, selling the company, and retirement. It means all that, but that's about you as the entrepreneur. To grow your company with purpose, you need to think about succession planning in terms of the organization - for your people, your company's seats, and having […]